THE BLOG
AI & Passive Income: How Fitness Professionals Can Future-Proof Their Business
EP 410 - Passive Income Streams for Personal Trainers Online
Discover the Top Passive Income Streams for Coaches—And Why AI Is Your Secret Weapon, Not Your Competition
Are you worried AI will take over your coaching business? Or maybe you think passive income is just a pipe dream for fitness pros? Let’s break down the truth—and show you how to thrive, not just survive, in the new era.
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The AI Shift: Threat or Opportunity?
AI is coming for your client check-ins, macro calculators, meal plans, and even your programming. It’s not a question of if—it's when. Many coaches panic, fearing obsolescence, while others bury their heads in the sand.
But remember Blockbuster? They laughed off Netflix—and look where they are now. The lesson? Adapt or risk getting left behind.
The good news: AI isn’t here to replace you. It’s here to amplify your expertise, boost your productivity, and unlock passive income streams you never thought possible.
What Is Passive Income (Really)?
Let’s clear up a common myth: Passive income isn’t “set it and forget it.” It’s about front-loading your effort—creating assets and systems that keep working for you, even when you’re not present.
Active income: You only get paid when you’re there, trading hours for dollars (think PT sessions, live classes).
Passive income: You’ve built assets (like courses, templates, or guides) that can be purchased anytime, without your direct involvement.
The magic? You don’t need a massive audience. You need a system that works—and a willingness to share your expertise in new ways.
The Top Passive Income Streams for Fitness Coaches
1. Digital Products (Ebooks, Tools, Templates)
Think beyond generic meal plans. Package your process into ebooks, 7-day jumpstarts, restaurant guides, or gym-starter blueprints. Use AI to polish your materials and even create custom tools (like a GPT-powered Q&A bot) that add real value.
Pro tip: Include affiliate links in your guides for extra revenue!
2. Online Courses
Don’t just dump information—build implementation-focused courses that help clients get results on their own time. Use AI to enhance the learning experience and automate support where possible.
3. Affiliate Marketing
Recommend products and services you love. Share Amazon links, fitness gear, or even your favorite supplements. Set up referral programs for your own services, too.
4. YouTube Ad Revenue
Already creating video content? Monetize it! YouTube ads can generate passive income from your existing audience.
Watch the full video here »
5. Subscriptions & Memberships
Consider a paid newsletter (like Substack) or a monthly membership that delivers fresh content or tools. Subscribers get ongoing value; you get recurring revenue.
6. Mobile Apps
Have a unique system or tool? Package it as an app for even more reach and automation.
How to AI-Proof Your Passive Income
Leverage AI as a productivity tool: Use it to create, polish, and automate—but always add your unique expertise and context.
Focus on implementation, not just information: Clients pay for convenience, structure, and actionable solutions.
Build systems, not just products: Your business should be able to handle 1,000 customers without breaking a sweat.
Ready to Build Your Passive Income Machine?
You don’t need a massive audience to make $10K+ per month. You need the right offers, the right systems, and the right mindset.
Want help implementing this in your business?
👉 Click here to get your free Profit Plan and learn how the PT Profit Formula can help you scale—without burning out.
Questions? DM me on Instagram @bsimpsonfitness—I’m here to help!
Start building your future-proof fitness business today.
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When You're Ready for Faster Results Here's How You Get Started:
Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day?
Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin
How we hit 10k a month in 90 days with free leads - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin
90 Days Done for You Content on Instagram
Flood your DMs with potential CLIENTS who want to work with you without spending hours a day on content creation, being sleazy or pushy, or sacrificing your authentic voice:
https://ptprofitformula.com/content
Join the Facebook community!
There's over 30+ hours of free curriculum designed to help you start and scale a profitable business in the online space including:
7 Unique Ways to Generate 2k
The Complete 10k Per Month Blueprint
Front End List Builders Savvy Consumers LOVE
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group.
Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
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What is the PT Profit Formula?
The 3 essential systems every smart and successful coach has inside of their business in order to protect their monthly profit margin.
Profitable Product
A profitable product suite that uses a combination of accessible and premium offers that are so irresistible they sell themselves with ease and they’re fun to deliver.
Powerful Position
Create content that attracts, connects, and converts people who have never heard of you before into clients the fastest most efficient way possible.
Purposeful Plan
The fastest and easiest way to generate 6-figures and beyond so that you can create and follow and easy to use step-by step reusable plan to systemically generate venue to earn more and work less
About your Coach
Hi, I am Beverley
I’ve helped over hundred personal trainers become 6-figure earners and beyond both in person and online and now it’s your turn!
My clients have spent thousands of dollars to work with me in a close intimate setting, and this is the first time I’m bringing anything like this to the market, which is why it’s a beta.
But over the past few years, I’ve seen soooo many really smart coaches and clinicians struggle with getting the products and services out there in a way that attracts and connects with ideal clients.
And it prevents them from getting their message in front of the people who need to see it.
Which means that if you don’t in front of your idea clients, you’ll never going to make the sales that you want which means that you won’t ever be able to afford or invest in the future that you want
Which is why I want to make sure I get this training into as many hands as possible so that I can help you get in front of your people to help others as fast as possible.
The PT Profit Formula may not be cheap, but it shows you how to get real results with all the support, coaching, and accountability that you need to turn your small investment into huge dividends in your future.
This investment will pay you pack for the rest of your life with a business that lets you work less and earn more.
So tell me….are you in?
