How Personal Trainers Are Making $5K-$15K on Instagram (Without Being Salesy)

The exact framework we use to generate over 7 figures online and how you can implement it in your business by 2026.

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You're a skilled coach. You know the science. You understand programming, nutrition, and transformation better than most people in your industry.

So why is it so hard to convert that expertise into consistent online revenue?

The truth is: the fitness industry has fundamentally shifted. Consumers are skeptical, savvier than ever, and drowning in information. Your job isn't to sell them more information—it's to demonstrate transformation and remove their resistance. In this episode of the PT Profit Podcast, Beverley Simpson breaks down the exact system she used to build a 6-figure online coaching business and how you can replicate it, whether you're just starting out or scaling an existing practice.

THE MARKET HAS CHANGED (AND IT'S ACTUALLY GOOD NEWS)

Why Your Old Strategies Aren't Working Anymore

Let's be honest: 2025 has been a year of extremes. In Beverley's mastermind of 50+ entrepreneurs with over $100 million combined in revenue, there's a stark divide. Some are having their best years ever. Others? Their businesses are in freefall.

The difference isn't luck. It's adaptation.

Here's what's happening in the fitness industry right now:

The Rise of GLP-1s and AI has lowered the barrier to entry for fitness "solutions." Consumers now have access to pills, potions, and AI coaches—many of which promise quick fixes without real transformation.

Consumer Trust Is at an All-Time Low. Your potential clients have been burned. They've had bad experiences with coaches in the DMs, misleading promises on sales calls, and information overload from every direction. Their default position? Skepticism.

But here's the silver lining: Because information is now commoditized and cheap, your real value isn't in what you know—it's in how you implement and deliver results.

The coaches winning right now aren't the ones with the most followers or the slickest funnels. They're the ones who:

• Demonstrate, don't tell. Show results in advance.

• Remove resistance. Address objections before they're even voiced.

• Provide implementation, not just information. Your programs must be transformation-focused, not theory-focused.

THE FRAMEWORK REVERSE ENGINEER YOUR GOALS

Step 1: Get Clear on Your Metrics (Not Just Your Dreams)

Most coaches fail because they set goals without understanding how to measure progress toward them.

Here's the system:

Goal → Target Milestones → Performance Metrics → Actions

Your goal determines your target milestones. Those milestones are proven by performance metrics. A performance metric is a specific action you take, measured by its outcome.

For example:

• Goal: "Make $10K this month"

• Target Milestone: "Convert 5 clients to my $2K program"

• Performance Metric: "Get 50 inbound DMs from qualified prospects"

• Action: "Post 3 value-forward pieces + 7 hand-raise posts this week"

Once you're clear on your actions, they become binary. Did you do it, or didn't you? This removes emotion from the equation and keeps you focused when things get hard.

BUILD AN IRRESISTIBLE OFFER STACK

Most Personal Trainers Make This Critical Mistake

When trainers move from in-person to online, they do what's familiar: they sell sessions.

Don't do this.

Sessions are transactional. They require you to show up. They don't scale. And they don't position you as a transformation expert—they position you as a service provider.

Instead, turn your science into sales by creating transformation-based digital programs.

Your offer stack should include three tiers:

Tier 1: High-Value Free Offers (Conversation-Based)

These aren't PDFs that sit in the "PDF graveyard." These are conversation-based freebies that require interaction with you.

Example: Beverley's "3-Post Profit Plan"—the exact protocol her clients use to generate $5K-$15K within three posts.

Why this works: You get to demonstrate your expertise while building rapport and identifying qualified prospects.

When You're Ready for Faster Results Here's How You Get Started:

Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day?

Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin

How we hit 10k a month in 90 days with free leads - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin

90 Days Done for You Content on Instagram
Flood your DMs with potential CLIENTS who want to work with you without spending hours a day on content creation, being sleazy or pushy, or sacrificing your authentic voice:
https://ptprofitformula.com/content

Join the Facebook community!

There's over 30+ hours of free curriculum designed to help you start and scale a profitable business in the online space including:

7 Unique Ways to Generate 2k
The Complete 10k Per Month Blueprint
Front End List Builders Savvy Consumers LOVE

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group.

Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.