Privacy Policy

Last Updated: May 21, 2026

This Privacy Policy describes how BSimpsonFitness, LLC ("BSimpsonFitness," "we," "us," or "our") collects, uses, stores, and discloses information when you visit our websites located at www.bsimpsonfitness.com and www.ptprofitformula.com, when you use the BSimpsonFitness Hub application, and when you otherwise interact with our products and services (collectively, the "Services").

By using the Services, you consent to the practices described in this Privacy Policy.

BSimpsonFitness respects the privacy concerns of the users of its website, www.optima.com and the services provided therein (the “Site”). The Company thus provides this privacy statement to explain what information is gathered during a visit to the Site and how such information may be used.Your use of the Company’s services and this site are also governed by those of Optima LLC, a Florida limited liability company. and Privacy Policy bsimpsonfitness.com which also govern use of this Site.

Your use of the Company’s services and this site are also governed by those of OptimaFunnels, LLC. Please also review the Optima Funnels Terms of Use which also govern use of this Site. PRIVACY POLICY

Last Updated: May 21, 2026

By using the Services, you consent to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT AND HOW WE USE IT

We collect two categories of information:

(a) Information You Provide Voluntarily. When you register for an account, complete a form, subscribe to a newsletter, place an order, enroll in a coaching program, or otherwise communicate with us, you may provide personal information including your name, email address, telephone number, billing and shipping address, payment information, and any additional details you choose to share. We use this information to provide and improve the Services, process transactions, communicate with you, respond to your inquiries, send service-related and marketing communications (subject to your preferences), and comply with our legal obligations.

(b) Information Collected Automatically. When you visit our websites or use our Services, our servers automatically collect non-personal technical information including your IP address, browser type, operating system, referring URL, pages visited, and the date and time of your visit. We use this information for analytics, troubleshooting, security monitoring, and to improve user experience.

BSimpsonFitness does not store credit card information beyond what is necessary to complete a transaction. Payment processing is handled by our payment service providers in accordance with applicable industry standards (including PCI-DSS).

2. INFORMATION FROM META PLATFORMS (FACEBOOK AND INSTAGRAM)

If you choose to connect your Instagram Business or Creator account to the BSimpsonFitness Hub, we will receive limited information from Meta Platforms, Inc. ("Meta") in accordance with Meta's Platform Terms and the permissions you grant during authorization. This information may include: your Instagram account identifier and username, your connected Facebook Page identifier, public posts and engagement metrics (likes, comments, view counts) from public Instagram Business or Creator accounts you choose to research within the Hub, and a Meta-issued access token used to make authorized API calls on your behalf.

Purpose of Collection. We use this information solely to provide features within the BSimpsonFitness Hub, including content research, competitor benchmarking, and (where you separately enable it) publishing content to your own connected accounts. We do not use Meta-derived data for advertising to you, for profiling, or for any purpose unrelated to the features you have enabled.

Storage and Security. Meta access tokens and connected account identifiers are stored in encrypted form on our backend infrastructure (hosted by Supabase, Inc. and Vercel Inc., located in the United States). Tokens are transmitted only over TLS-encrypted connections and are never exposed to the client browser.

Third-Party Subprocessors. Public content you research using Hub features may be passed to our artificial intelligence service providers (Anthropic PBC, OpenAI OpCo LLC, and Perplexity AI, Inc.) for the limited purpose of generating content suggestions on your behalf. We do not authorize these subprocessors to retain or train on this data.

Retention. We retain Meta-derived information for as long as your account remains connected. When you disconnect your Instagram account from the Hub, or close your Hub account entirely, all associated access tokens are revoked with Meta and deleted from our systems within thirty (30) days.

Your Rights and Deletion Requests. You may disconnect your Meta-connected accounts at any time using the in-app disconnect control, which immediately revokes our API access. To request deletion of all Meta-derived data we hold, email [email protected] with the subject line "Meta Data Deletion Request." We will process such requests within thirty (30) days and provide written confirmation. You may also exercise the same rights directly through Meta by visiting your Instagram or Facebook account settings and removing the BSimpsonFitness Hub application.

Compliance. Our use of information received from Meta APIs adheres to Meta's Platform Terms and Developer Policies, including the limitations on use of platform data described therein.

3. SHARING AND DISCLOSURE OF INFORMATION

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information with:

(a) Service Providers and Subprocessors. We engage third-party companies and individuals to perform services on our behalf (for example, hosting, analytics, payment processing, email delivery, customer support, and the AI service providers described in Section 2). These parties have access to your information only to perform tasks for us and are obligated to maintain its confidentiality.

(b) Legal Requirements. We may disclose your information when required by law, subpoena, court order, or other legal process; to enforce our terms; to protect the rights, property, or safety of BSimpsonFitness, our users, or others; or in connection with an investigation of suspected fraud or illegal activity.

(c) Business Transfers. In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction, subject to the receiving party honoring the commitments made in this Privacy Policy.

4. CHILDREN UNDER 16

The Services are not intended for, nor directed to, individuals under the age of sixteen (16). We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verified parental consent, we will take steps to delete that information. Parents or guardians who believe their child has provided us with personal information may contact us at [email protected].

5. USE OF COOKIES AND SIMILAR TECHNOLOGIES

Our websites and the BSimpsonFitness Hub use cookies, web beacons, and similar tracking technologies to maintain session state, remember your preferences, analyze traffic patterns, and improve our Services. You may refuse cookies through your browser settings, but doing so may limit the functionality of certain features.

6. LINKS TO EXTERNAL SITES

The Services may contain links to third-party websites or services not owned or controlled by BSimpsonFitness. We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

7. PUBLIC COMMUNITY AREAS

The Services may include forums, comment sections, chat areas, or other public-facing community features. Information you choose to post in these areas is public and may be read, collected, or used by others. Exercise caution before disclosing personal information in any public area.

8. CHOICE AND OPT-OUT

You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email we send, by replying STOP to any SMS message, or by emailing [email protected]. Note that even if you opt out of marketing communications, we may still send you transactional or service-related messages (for example, billing notices or security alerts).

9. INTERNATIONAL DATA TRANSFERS

BSimpsonFitness is based in the United States, and your information will be processed and stored in the United States. If you are accessing the Services from outside the United States, you acknowledge and consent to the transfer of your information to the United States, which may have data protection laws different from those in your country of residence.

10. YOUR RIGHTS AND ACCESS TO YOUR INFORMATION

You may request to access, correct, update, or delete the personal information we hold about you by emailing [email protected] with the subject line "Privacy Request." We will respond to verifiable requests within thirty (30) days. Depending on your jurisdiction, you may have additional rights, including the right to object to processing, the right to data portability, and the right to lodge a complaint with a supervisory authority.

11. YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information, including the right to know what categories of personal information we collect, the right to request deletion of your personal information, the right to opt out of the sale of personal information (BSimpsonFitness does not sell personal information), and the right to non-discrimination for exercising any of your CCPA rights. To exercise these rights, email [email protected] with the subject line "California Privacy Request."

12. EUROPEAN ECONOMIC AREA (EEA) AND UNITED KINGDOM RESIDENTS

If you are located in the EEA or the United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR) and the UK GDPR, including the right to access, rectify, erase, restrict processing of, or object to processing of your personal data, and the right to data portability. To exercise these rights, email [email protected]. You also have the right to lodge a complaint with your local supervisory authority.

13. SECURITY

We employ reasonable administrative, technical, and physical safeguards designed to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include TLS encryption for data in transit, encryption of sensitive credentials at rest, access controls, and regular security reviews. However, no method of transmission over the Internet or method of electronic storage is one hundred percent (100%) secure, and we cannot guarantee absolute security.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make material changes, we will revise the "Last Updated" date at the top of this policy and, where appropriate, provide additional notice (for example, by email or a prominent notice within the Services). Your continued use of the Services after any update constitutes your acceptance of the revised Privacy Policy.

15. CONTACT US

If you have questions, concerns, or complaints about this Privacy Policy or our handling of your personal information, please contact us at:

BSimpsonFitness, LLC

Email: [email protected]
or
Via regular mail:

BSimpsonFitness  Attn: Privacy Policy/Legal 

161 W 22nd St, New York, NY 10011

16. YOUR ACCEPTANCE OF THESE TERMS

By using the Services, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Services. Your continued use of the Services following the posting of changes to this Privacy Policy will be deemed your acceptance of those changes.

Information provided by you via general e-mail inquiries to the Company such as your e-mail address is used only to respond to your inquiries in the ordinary course of business, and is never shared with third parties.If you are a resident of the EU and have an unresolved data privacy concern or personal information collection, use, or disclosure concern, you may file a complaint/inquiry with us at:Security/How Your Personally Identifiable Information Is Protected: Security for all personally identifiable information is extremely important to us. We have implemented technical, administrative and physical security measures to attempt to protect your personally identifiable information from unauthorized access and improper use. We also protect your personally identifiable information offline. Only employees who need the information to perform a specific job (for example, customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment. We continually review all such measures and update them when appropriate. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Company cannot ensure or warrant the security of any information you transmit via the internet. By transmitting any such information to Company, you accept that you do so at your own risk.Your Acceptance of These Terms: By using the Site, you accept the policies and restrictions set forth in this Online Privacy Policy. If you do not agree to this policy, please do not use the Site. This Online Privacy Policy may be revised from time to time by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the then current Online Privacy Policy to which you are bound.Last Updated: July 22, 2024DISCLAIMER: This document and all of information contained herein are presented for informational purposes only. Nothing contained herein is intended as legal advice. The receipt or review of any information does not create an attorney-client relationship with Optima, LLC nor any attorney associated with Optima, LLC. Nothing in this document is intended to be a substitute for legal advice obtained from an attorney licensed in the appropriate jurisdiction.